The Transparent Bike Shop



Over the years I have spent a lot of time thinking “what is it all about?”.  Why do I run a bike shop?  What are we trying to accomplish?  And WHY does Fitzgerald’s Bicycles exist?  Our Mission Statement came out of these thoughts years ago and has been a guiding light for us, “Fitzgerald’s Bicycles exists to Grow Support for Cycling, the Success of our Community, and Respect for the Planet”.

But there has been something missing in the ways in which we broadcast that message.  Often, it feels awkward to speak about the reasons behind the life Jannine and I have chosen and the business that supports it.  I’m not really sure why, but I find myself falling into old patterns of talking more about the cool products we sell than the reasons Why we sell them.  Well, I’m looking to break that pattern so here is the first in a series of blog posts that attempt to speak openly and honestly about Why we exist, How we operate, and What we sell – “The Transparent Bike Shop”.

The Transparent Bike Shop concept is born from our ‘Why’:

  • We believe that Bicycles provide incredibly powerful and inspiring experiences to those who ride them.
  • We believe these experiences lead to healthier, more connected communities that are founded on a deep respect for our natural world and the people in it.
  • We believe that stronger communities, built from a cycling lifestyle, can transform the world.
  • We believe Local Bike Shops Build Community.

Local Bike Shops build Community and just as importantly, Communities build Local Bike Shops.  This two way street of support can be even stonger if you have a greater understanding of what makes the shop tick.  My intention is to bring you into a conversation about HOW a bike shop operates and more importantly WHY it operates.  I hope I can keep up with this intention as the season ramps up and our lives get crazy.  That will be way easier if you engage – let me know what you think!

After all, what is the purpose of a blog?  We think the purpose is to let you know what we think, and what we feel, and then bring you into a conversation about it.

Comment here, email us, post to our Facebook… join the conversation.

info@Fitzgerald’s Bicycles.com

https://www.facebook.com/fitzgeraldsbicycles



2 Responses to “The Transparent Bike Shop”

  1. Amy Hatch says:

    Cool post! It’s so easy to talk about the what of a business, when the why is really the most important. I love your focus on community. I do think that’s an important role small businesses play – building a sense of community. (In fact, each day I try to pick a quality to focus on before I get out of bed, and today I chose the word community!). Blogs do that too – help build community. As do St. Patty’s Day parties!!!!

  2. Amy Hatch says:

    Cool post! It’s so easy to talk about the what of a business, when the why is really the most important. I love your focus on community. I do think that’s an important role small businesses play – building a sense of community. (In fact, each day I try to pick a quality to focus on before I get out of bed, and today I chose the word community!). Blogs do that too – help build community. As do St. Patty’s Day parties!!!!

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